With extensive experience in user research and UX within the banking and insurance industries, I specialize in designing human-centered services that are viable, feasible, and desirable. By focusing on users’ needs and behaviors, I help create solutions that not only work but also deliver meaningful, sustainable experiences.
What I Can Do for You:
🔍 User research & insights
🗺️ Customer journey maps & personas
🧩 Service blueprints & system mapping
💡 Design Thinking & Double Diamond process
🔄 System Thinking for complex challenges
Want to improve your products and services by understanding your users better? Let’s work together to create impactful solutions. Contact me, and let’s discuss how we can elevate your service!
Norma Jara 